Thursday, July 31, 2008

The Unintended Consequences of Bad Commercials

As Madison Ave advertisers attempt to find ways to sell you and I that latest and greatest useless gizmo, they occasionally strike upon an idea that yields the reverse effect. So here are a list of the advertising techniques that I find the most repellent:

  1. The volume of the commercial is well above that of the program or even other commercials.
  2. The man, husband, or father in the commercial is the foolish patsy bungling his way through life.
  3. Anything sold by Billy Mays.
  4. Medications that I have to ask my doctor about.
  5. Anti-smoking ads that lack the ability to understand basic logic.
  6. German auto makers telling me about how they have dealt with years of high gas prices and that their solution is a car I also cannot afford.
  7. Brendan Fraser movies.

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