- The volume of the commercial is well above that of the program or even other commercials.
- The man, husband, or father in the commercial is the foolish patsy bungling his way through life.
- Anything sold by Billy Mays.
- Medications that I have to ask my doctor about.
- Anti-smoking ads that lack the ability to understand basic logic.
- German auto makers telling me about how they have dealt with years of high gas prices and that their solution is a car I also cannot afford.
- Brendan Fraser movies.
Thursday, July 31, 2008
The Unintended Consequences of Bad Commercials
As Madison Ave advertisers attempt to find ways to sell you and I that latest and greatest useless gizmo, they occasionally strike upon an idea that yields the reverse effect. So here are a list of the advertising techniques that I find the most repellent:
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