Genius Arguments for Drinking Domestic Beer

Just a few examples of the ad-wizards at work:

1. Coors - Tastes "Cold"
2. Bud Light - "Drinkability"
3. Miller Lite - More Taste

Well then, allow me to retort.

1. What does "Cold" taste like?
2. Just what is this "drinkability" supposed to mean?
3. But would I be getting more of a good taste or bad taste?

This is why I love BevMo. Now that's taste!